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7 Tips for Crafting an Effective Mission Statement

December 17, 2015 by Devin Berger


7 Tips for Crafting an Effective Mission Statement

Many startup business plans include a mission statement but most of these statements are simplified company overviews with vague generalizations about the market or customer base. Instead of explaining a company’s mission, they tend to summarize the company’s products and services. To be effective, mission statements need to be clarify the intentions of a business while being inspirational and meaningful to customers and employees. Successful mission statements may take time to create but when they are developed correctly, they provide a company with a clear direction and purpose. The following [Read More]

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