How to Analyze Competitors and Their Marketing Plans
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
How to Write a Marketing Plan, Part 4 Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest…
How to Write a Marketing Plan, Part 3 Have you ever been invited to an event and wondered what to wear? You don't want to be overdressed or underdressed. Are…
How to Write a Marketing Plan, Part 2 Yes. You can run each day independently from the previous one or from tomorrow, responding to the latest idea or the current…
How to Write a Marketing Plan, Part 1 Finding people to buy your product or service means marketing your business. Deciding who you will target, how you are going to…
As we publish this piece, more US states are directing their people to stay isolated at home to help slow the spread of Covid-19. Schools are closed, workers have been…
In a few short weeks, our lives went from relatively normal to mostly upside down, and I’d like to extend my deepest sympathy to those personally affected in any way.…
We’ve all heard the adage that you shouldn’t judge a book by its cover. However, the truth is that people DO judge books by their covers – especially busy investors…
Guy Kawasaki’s fifteenth book, Wise Guy: Lessons from a Life, recalls a lifetime of experiences had and lessons learned. Like most wisdom, some insights are self-evident, but only if you…
We all know that hindsight is 20/20; the trick is to develop the kind of foresight that makes hindsight less painful. Every day, we make decisions. Some of them are…