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Enchantment by Guy Kawasaki

Enchantment by Guy Kawasaki

Guy Kawasaki is back at it again. His new book, Enchantment, is destined to share space on your bookshelf next to his classic Art of the Start.

Kawasaki’s basic thesis is that the way to create meaning is by changing “the hearts, minds, and actions of people.” This requires enchanting them into believing in and supporting your cause, product, or service. Furthermore, “The goal of enchantment is a long-lasting change – not a onetime sale or transaction.” Kawasaki teaches you how to create something that others will want to evangelize.

It’s a simple but powerful idea. Better yet, the steps Kawasaki suggests for implementing the process are also relatively simple. In fact, few of the ideas are new: making a stronger first impression with a genuine smile, appropriate dress, and proper handshake; or using blogs, Facebook, LinkedIn, and YouTube to pull people into your sphere of enchantment.

What gives Enchantment its utility is that it picks and chooses the most powerful ideas from multiple disciplines and binds them together into an easy-to-follow roadmap for venture creation, all wrapped around the common theme of creating the conditions for enchantment. Kawasaki distills the salient points of scores of notable works and makes them actionable by time-starved entrepreneurs.

Much of what Kawasaki proposes is probably buried somewhere in your “to-do” list. The enchantment theme gives you a practical framework for organizing and prioritizing your efforts for better long-term results.

Enchantment hits bookstores tomorrow, March 8. However, if you pre-order today, Guy Kawasaki will send you a free copy of Reality Check, another excellent book. To receive this offer, you need to scan your receipt and complete the form here before midnight PST:

Finally, you can see Guy presenting Enchantment at Stanford University in the following video:

We’d love to hear what you think of Enchantment, so please come back to this post and leave your thoughts below.

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Author(s) (other articles by )
Original Publication DateMarch 7, 2011
Related categoriesLessons Learned, Marketing

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  • John R. Sedivy

    The “Enchantment” cover is certainly eye catching, so in this case it appears you can judge a book by its cover! There seems to be something that a select few exceptional businesspeople understand that is an evolved form of business, for example the convergence of technology and liberal arts as described by Steve Jobs in the iPad 2 Keynote. I haven’t read Guy Kawasaki’s work yet, but it appears that his work is consistent with what I am describing – It may be time to start with this one!

  • Note that Guy has extended the offer of a free copy of Reality Check when you purchase Enchantment. So if you buy Enchantment, visit and submit your proof of purchase even if the offer still says it expired on March 7.

  • A few people have asked me if I get anything out of this. The answer is a simple no. I have no financial interest in whether you buy the book or not.

    I do, however, want there to be more well-informed entrepreneurs, and this book is a step in the right direction.