I know some really smart people who refuse to get on LinkedIn, Facebook, and Twitter. Sometimes, they cite paranoid-sounding privacy concerns. Other times, they say “social media is a passing fad,” or that social media somehow isn’t relevant to them, or that social media is a waste of time. I don’t think they realize that, almost overnight, social media has become as mainstream as cell phones and horseless carriages. These Luddites need to open their eyes and take stock of the new tools at their disposal. Maybe this video will open some eyes.