What Clients Say

We've been working away for over two years, but with competition looming we needed to go into high gear. Cayenne made our advantages explicit and our positioning clear, and created a plan that speaks to investors.

Marcos Guillen, CEO
Artificial Development
Palo Alto, CA

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Software & Internet Business Plan Development

Our experience with software and internet ventures spans the following areas:

    
  • Enterprise Management Software (ERP, CRM, etc.)
  • Corporate IT
  • Digital Media Asset Management Software
  • Grid Computing Systems
  • Artificial Intelligence Systems
  • Pattern Recognition Systems
  • Homeland Security / Law Enforcement Infrastructure Software
  • Geographical Information System (GIS) Platforms
  • Analyical Software
  • Funds Transfer & Payment Processing Gateways
  • Healthcare Administration Software
  • Government Systems
  • Online Collaboration Technologies
  • Laboratory Information Management Systems
  • Real Estate Property Management Software
  • Network & Wireless Security Systems
  • Digital Media Distribution / Delivery Systems
  • E-Health / EHR Technologies
  • Social Media Networks & Tools
  • Online Retailing & Auctioning
  • Online Publishing / Content / Advertising Bentures
  • Web Services / SaaS
  • E-Learning Platforms (See Education)
  • Gaming & Entertainment Software
  • Wellness & Self Improvement Systems
  • Vertical Market Portals
  • Online Dating
  • Other B2B, B2C, and P2P Technologies

Software & Internet Consultants

Our team of software and Internet specialists includes the following consultants:

  Devin Berger, MBA - Principal Consultant

Devin has over 18 years of experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies, and has advised companies in numerous industries including high tech, biotech, internet/social networking, telecommunications, footwear/apparel, media & entertainment, and consumer products and services.

Earlier, she was the President of Apollo Eye Gear (performance sunglasses endorsed by Ken Griffey Jr.), CEO of Le Coq Sportif in Paris, France (athletic footwear and apparel), and President of a startup apparel company. She was also the VP of Marketing and Sales for a telecommunications company that provided wireless phone services for low income families in Tanzania, Africa. Previously, she was the Director of International Marketing for Converse, where she managed the $200 million basketball category and doubled the sales and profits of the worldwide business. Earlier, Devin was the Director of Marketing and Communications for a billion-dollar commercial real estate development project and a Senior Tax Policy Consultant for Price Waterhouse.

Devin earned her MBA from Harvard University and her BA in Economics from George Washington University.

  Fred Cutler, PhD, MBA - Principal Consultant

Fred is an experienced hardware and software business strategy, marketing and operations executive with over 20 years of top management experience. He has leveraged strategic management experience in large technology companies into business and financial success in venture capital backed high technology startup companies.

His high technology background was begun as a key management consultant for Booz Allen and Hamilton and then executive positions at Compaq Computer/HP and Oracle Corporation. As a serial start-up entrepreneur, Fred was Vice President of Marketing for Scopus Technology which went public and then was eventually acquired by Oracle Corporation. He was founder and co-CEO of Digital Style Corporation, which was acquired by Netscape/AOL/Time Warner. After serving as Executive Director of the UCSD CONNECT program, Fred went on as CEO of Island Data Corporation and facilitated a significant capital investment by two major East Coast venture capital firms. He has done extensive consulting work in the area of mobile computing/apps within the social networking space.

Fred has served on numerous Board of Directors of venture backed companies where he facilitated additional rounds of financing.

Fred obtained a PhD degree in Marketing Research and Business Strategy from the University of Southern California.

  Tom Dykstra, MBA, CFPIM - Principal Consultant

Tom has over thirty years of business experience in strategy development, software design, engineering management, sales, marketing, channel creation, consulting, business modeling, decision analysis, capital acquisition, and new venture start-ups.

He is the co-founder of two ERP software companies: Effective Management Systems (ERP for discrete manufacturers) and EMS Solutions (ERP for automatic merchandising companies). Effective Management Systems appeared on the Inc 500 twice (28 and 37), acquired venture funding, and was taken public.

Before founding Effective Management Systems, he was with the Data Systems Division of AO Smith Corporation, a Fortune 500 diversified manufacturer. He was responsible for all financial and HR systems used by the corporation and the service bureau customers. He also founded the firm's small business computer line of business and the IT consulting practice.

He currently serves on the board of directors of Synergex International, a software firm.

As an adjunct faculty member at Grand Canyon University and Arizona State University, he has taught graduate and undergraduate courses in strategy, supply chain / operations management, project management, information systems, statistics, business modeling, and decision analysis.

Tom has an MBA from the University of Chicago and a BA in Mathematics from Hope College. He is also a Certified Fellow of the American Production and Inventory Control Society.

  Jenifer Grant, MBA - Principal Consultant

Jenifer has been involved with finance, strategy, and marketing in a wide variety of roles and industries for over 15 years. In addition to third-party clients, she developed plans and implemented strategies for internal new businesses within IT and investment banking during the corporate phase of her career. Jenifer's clients range from start-up through high middle market companies in fields including IT, software, green tech / renewable energy, telecom services, wireless, financial services, Internet/e-commerce, media/entertainment, healthcare products and wellness, consumer and industrial products, retail, mining and commodities, energy and tourism.

Prior to working as an independent consultant, Jenifer structured and managed transactions in global merchant banking and derivatives, and held strategic planning and management positions within investment banking and IT functions at Bankers Trust Company. Earlier, she worked in credit corporate finance at Manufacturers Hanover and portfolio strategy, equity and fixed income research at Kidder Peabody.

Jenifer has an MBA in Finance from Wharton and a BA in Economics from Columbia.

  Richard Hasenpflug, MBA - Principal Consultant

Richard has been bringing Fortune 100 expertise to startups and small to mid-sized businesses since 1985. He is both a consultant and serial entrepreneur and has participated in several startup teams either as CEO or CFO. After an extensive career in Silicon Valley, he relocated to Arizona in 2008.

Richard has worked with clients spanning a variety of industries, both domestically and overseas, including healthcare, high-tech market research, international trade, multinational operations & marketing, offshoring, publishing, semiconductor equipment, supply-chain management, and telecommunications.

Richard's focus internationally has been on building strong multi-national teams and bringing the lessons learned in Silicon Valley to other industries and countries. He was active in Russia during the 1990s, working with privatized state-owned companies and supporting local startups and multinational joint ventures. He also led the creation of a worldwide trading network focused primarily in Europe.

Prior to 1985, Richard held a variety of management, development, finance and marketing positions in international and high-tech companies. Based in Singapore, he was Director of Finance and Corporate Credit for Monsanto Corporation's Asian operations for several years, establishing corporate risk levels throughout the region and actively working with and supporting customers. Richard has served as an officer and/or director of several industry associations and non-profit organizations. He was named Los Altan of the Year in 2002 for his many years of work in support of local education, worldwide AIDS education, and international understanding.

Richard earned an MBA in International Management from the Thunderbird School of Global Management, a BA in History from The Ohio State University, and graduated from the Marketing Management Executive Program at Columbia University's Graduate School of Business.

  Charlie Kickham, MBA - Principal Consultant

Charlie brings 17 years of experience in finance, strategic partnership development, organizational restructuring, real estate development, and business development to Cayenne Consulting. Charlie's experience extends from Wall Street to start-ups, delivering large-company fiscal and operational discipline to emerging companies whose structures are most fragile in their early years. Operating both in the trenches as an entrepreneur and on the outside as an investor/advisor, Charlie understands the needs and demands of both. Such experience lends well to start-ups, not only in their quest for capital but also in their need for sound judgment in getting their business off the ground. This includes organizational management, operational strategies, process and technology roadmaps, revenue and cash flow projections, financial models and forecasts, legal and capital structures, advisory board and ramp-up strategies, technology development, and team building.

Charlie's core financial strength blends operational efficiency with a mandate to always improve existing structures and best practices. Such strengths were evident at TD Waterhouse where Charlie helped develop the firm’s global treasury operations and then rose to provide leadership for one of its most profitable and critical business units, directing strategic/operational planning, financial forecasting, budgeting, securities lending, firm funding, cash management, and risk management initiatives, with ultimate responsibility over the firm's cash maximization. Charlie employs such tactics in the start-up environment where the early years of launching are some of the most critical.

Charlie has been, and continues to be, a founding member of multiple internet start-ups in all fields, and operates as managing partner at Avos Holdings focusing on opportunistic investments in real estate and corporate finance.

Charlie holds MBA degrees from both New York University's Stern School of Business and the London School of Economics, and is a mentor both at NYU's Berkley School of Entrepreneurial Studies, and with entrepreneurial programs involving inner-city New York City high school students.

  Van Lanier - Principal Consultant

Van is an accomplished business practitioner who helps entrepreneurs start, grow, and harvest their ventures. Van has prepared over 300 business plans, financial forecasts, and funding memorandums in industries ranging from data mining to water disinfection. He also has deep knowledge of government contracting, environmental technology, and financial analysis.

Van is a Certified Management Consultant whose professional career includes 35 years of corporate turnaround consulting, plus creating seven entrepreneurial ventures of his own. He enjoyed success with most, but took it in the gut from one. This combination of technical knowledge and hands-on start up experience has given Van a unique set of skills and know-how.

Van earned his MBA with highest honors before personal computers made the math easy. He is a long-time member of the Institute of Management Consultants and the Superior Business Firm Roundtable.

Van is a director and adviser to businesses, government agencies, and non-profit organizations. He writes and speaks on business issues for the International Finance Corporation, Small Business Development Centers, and other organizations.

  Tom Miller - Principal Consultant

Over the past 30+ years, working independently as a serial entrepreneur as well as a serial intrapreneur within multi-national corporations, Tom has focused on recognizing outstanding new technology opportunities and successfully forming and leading new enterprises. His career has included leadership roles at both Fortune 1000 companies such as Texas Instruments, NCR, Fairchild Semiconductor, Fujitsu and DuPont, and entrepreneurial ventures such as Integrated CMOS Systems, VIA Technologies, Quantum3D, and Anadigm. Tom's extensive experience and expertise spans business development, sales and marketing, brand management, operations (general management), and manufacturing.

Tom's earliest successes were at Texas Instruments where he led business development efforts to develop electronic sound generators and controllers for integration into leading consumer electronic products for the toy and game industry. Parker Brothers, Coleco, Milton Bradley and many others introduced products incorporating the TI technology, resulting in revenue growth from zero to over $50 million annually within 3 years. Tom later led efforts to commercialize the first RISC microprocessors, initially at NCR and then at Fairchild, followed by his first entrepreneurial efforts with Integrated CMOS Systems (sold to Toshiba) and VIA Technologies (now a major international IC company in Taiwan). At Fujitsu Microelectronics from 1992 to 1996 Tom initiated efforts to restructure US semiconductor operations, reducing operating costs by more than $20 million while increasing sales from less than $190 million to over $600 million within 3 years.

Since 1998, Tom has advised or participated in the formation of more than 30 other high technology start-ups, most recently as President and general manager of DuPont Displays passive matrix polymer OLED displays business headquartered in Santa Barbara, CA, and as interim COO for Anadigm, a field programmable analog array company headquartered in Tempe, AZ. From 2007 to 2010, Tom served as Executive Director for the Society for Information Displays, a professional society dedicated to advancing the state of the art in electronic displays for every product class from televisions to cell phones. Additionally, Tom currently serves on the Board of Directors for Project InVision International and is a trusted advisor to numerous other public and private companies in the displays, semiconductor and software industries.

Tom began his career as a hardware and firmware designer for microprocessor systems and holds a B.S. in Computer Science from Stony Brook University in Stony Brook, NY.

  Patrick O'Hearn - Principal Consultant

Pat is a serial entrepreneur and has held senior executive positions in management, marketing, operations and engineering during over 35 years in the electronics industry. He began his career as a custom silicon chip designer at National Semiconductor and became manager of the Motorola European Design Center, developing embedded microprocessors. He transitioned to marketing, heading up International Marketing for Philips in the Netherlands then into General Management, managing Profit and Loss accounts of $200M+. He has been a senior executive in the communication and semiconductor industry in large multinational corporations such as Plessey, Philips, Fujitsu, Motorola and Cirrus Logic.

While holding an executive position at Philips, Pat helped to form Silicon Architects, an innovative ASIC design company. He arranged a Philips investment and helped to attract leading venture capitalists to form an independent start up. The company was sold 4 years later to Synopsis, earning a healthy return for the stakeholders. Pat served as the founding President and CEO of ATM Limited, a network switching company and raised over $20M in venture investment from leading Silicon Valley venture capitalists. Prior to its IPO the company was renamed Virata Corp. and subsequently merged with Globespan to become GlobespanVirata. Pat served as President and CEO of InTalk, a pioneer in Wireless LAN (WiFi). He negotiated the sale of the company to Nokia, earning a significant return for the stakeholders.

Prior to joining Cayenne Consulting, Pat was Founder and Managing Partner of Sapiential Prime, an executive mentoring company which provided hands-on support to early stage companies. Pat’s skills include creating compelling business plans, financial models and powerful marketing strategies and aligning management teams behind them. He has specialized skills in intellectual property management and creating long term partnerships and contracts. Over 70% of Sapiential Prime’s clients achieved significant success and either executed IPOs or were acquired.

  George Papaioannou, MBA - Principal Consultant

George Papaioannou has two decades of experience in developing, analyzing, evaluating and executing upon business models, from an investment as well as an operational perspective. He is one of Cayenne's resident experts on business valuation.

George spent the bulk of his career on Wall Street, valuing equity securities and positioning investment opportunities with institutional investors. As a research analyst for Donaldson, Lufkin & Jenrette, he covered the media & entertainment sector. George also played a central role in media & entertainment public offerings and M&A transactions while at DLJ. As product manager for Thomas Weisel Partners, George oversaw all aspects of the equity research department's daily output. He collaborated with the firm's research analysts to develop thematic investment ideas and position them with appropriate investors. George was a member of TWP's Research Review Committee, which reviewed and approved stock rating changes. As a management consultant for IBM Global Services, George specialized in the development and execution of Internet strategies for Global 2000 media & entertainment companies. At online music retailer CDNOW, he formulated a strategy and business model for selling digital downloads.

George serves as a Mentor for the Eugene M. Lang Center for Entrepreneurship at Columbia University. He holds a BA in History from Cornell University and an MBA in Finance and Media Management from Columbia Business School.

  Rick Tifone, MBA, CExP - Principal Consultant

Rick brings over 25 years of executive management, marketing, sales, consulting, and exit planning experience to Cayenne Consulting. He has hands-on experience running startup companies and working with CEOs on strategic planning, performance improvement, and process improvement. In addition to working on business plans, Rick works with the owners of B2B companies to help them increase the value of their business and plan for the single, most critically important financial event of their lives -- the transition out of their business. He has been working with companies involved with software development, IT services, real estate brokerage, commercial and residential real estate, executive recruiting, medical equipment, construction, manufacturing, and government sourcing.

As founder and CEO of Danet, Inc., a consulting and systems integration company providing solutions for the telecommunications industry, Rick managed the profitable growth of the company from one employee to over one hundred. He was recognized by the Pittsburgh Technology Council as the CEO of the fastest growing company in the $10M to $25M range. During his nine years at Danet, Rick guided the company through dramatic telecommunications market changes and a transition from a software company to a systems integration and consulting company. Rick conducted business throughout the U.S. and Canada, South America, Europe, and the Middle East.

Rick's previous public company experience includes positions at General Dynamics, Alcoa, Wang Laboratories, and Tandem Computers. Rick has also operated a residential real estate investment company. He brings a unique perspective from being both a professionally trained business coach and an experienced business leader who has started and grown successful businesses.

Rick's formal education includes a Bachelors Degree in Computer Science from the State University of New York at Potsdam and an MBA from the University of Pittsburgh’s Katz School of Business. Rick also holds a BEI Certified Exit Planner Designation.

Software & Internet Experience

Our experience in various software-related fields, either as consultants, entrepreneurs, or employees in the industry, includes the following:

  • Security Software & Services: Developed a business plan, financial forecast, and valuation for a fully-integrated provider of groundbreaking IT security products and services. The company has provided security consulting services to Fortune 1000 enterprises for more than a decade, and more recently has become a pioneer in providing cost-effective managed security solutions to small- and medium-business (SMB) clients. The company has secured more than $15 million in private equity financing from a major Wall Street investment bank.
  • Semiconductor Chip Design Software: Developed a business plan and financial model for EE Instruments, a leading-edge CAD software enabling semiconductor companies to design smaller chips. According to Tom Geocaris, CEO, "Cayenne's one-on-one process of working was effective. I'm very happy with the way the business plan turned out. It's given us good early traction with investors."
  • Agribusiness Enterprise Management Software: Developed a business plan, financial forecast, and presentation for Ag Connections, an innovator in the agriculture software industry. Ag Connections develops software tools that help growers, retailers, and consultants manage day-to-day crop production operations. Production records are very confidential, and Ag Connections' system allows the grower, the owner of the data, to control where data goes and how it is shared. "Cayenne developed the highest quality plan that played a key role in successfully raising our financing and helped define our future growth strategy," said Rick Murdock, Vice President.
  • Brain Simulation Software: Prepared a business plan, financial forecast, and investor presentation for Artificial Development. Based in Silicon Valley, Artificial Development is creating a bio-realistic whole-brain simulation system (both hardware and software) that will enable both neural research and the development of advanced cognitive applications. "We've been working away for over two years, but with competition looming we needed to go into high gear. Cayenne made our advantages explicit and our positioning clear, and created a plan that speaks to investors." said Marcos Guillen, President and CEO.
  • Pattern Recognition Software: Developed the business plan, financial forecast, and investor presentation for Morpho, a provider of pattern recognition software solutions for the security, satellite-based terrain analysis, and biotechnology markets. "[The consultant] helped our company craft an incredible business plan and pro-forma financials. I consider him to be the very best all-round business planning specialist I've had the pleasure of working with in my ten years as a business owner. I have recommended him to other CEOs growing their businesses," said Stephen Buchmann, CEO of Morpho.
  • Online Gaming Tournaments: Developed the business plan, financial forecast, and investor presentation for Guerilla Gaming Concepts, a developer of a platform that enables console gamers to compete for cash and prizes by creating and participating in online gaming tournaments. The company has forged strategic relationships with major console manufacturers and game studios, and is in the process of securing a Series A investment round. "Cayenne has been an invaluable partner as we've developed and refined our business model," said Emmanuel Zavolas, Founder and CEO. "Working with Cayenne has been instrumental in creating a clear strategy and a compelling business plan, paving the way to successful execution and fundraising for our company."
  • Social Networking: Prepared a business plan, financial model, investor presentation, and teaser for a very popular Internet startup transforming the instant messaging and social networking space. "The plan looks wonderful. The changes you have made to the flow and organization of the material make a noticeable difference in its effectiveness as a selling tool," said the company's founder. "You took our existing business plan and turned it into substantive marketing materials. You also upgraded our financial model into a more complete and workable tool. We hope to work with you again as we expand."
  • Tourism Software: Developed a business plan and financial projection for GoCar, a pioneer of the satellite-guided tourism industry. In addition to deploying the first-ever GPS Storytelling Car, the company is building a GPS Tour Network software system which will provide a new way of entertaining and educating travelers, by having available tours in many themes and multiple languages. GoCar's CFO wrote: "Our business has many elements from software, tour content, and interesting vehicles, all mixed together to deliver a compelling tour experience. Our Cayenne consultant was able to focus us on the storyboard and flow of our business plan, and distill the many sophisticated aspects of our business into a simple yet compelling presentation. The discipline in the financial modeling was especially helpful. We have deployed the presentation to very good effect in a variety of investor settings."
  • Internet Mobile Marketing and Content Delivery: Developed a business plan, financial model, executive summary, and investor presentation for a leading mobile marketing company. The engagement included helping the company identify and implement the most attractive business model available, given the company's patent pending technology and the relevant market and competitive landscape.
  • Document Conversion & Collaboration: Developed a business plan and financial model for an online technology that converts standard file applications, such as Microsoft, PDF, HTML, SAP, Siebel, into a usable format across all licensed or designated users.
  • HIPAA Compliant Medical Software: Created a business plan for team of radiologists who created a software solution that allowed the transmission and storage of radiological images by separating the image from the identifier during transmission and storage. The image and the identifier would only come together in a secure, password protected environment.
  • Billing & Customer Care Software: Founded Danet, a developer of billing and customer care solutions for the telecommunications industry, and grew it to over 100 employees and more than $15M in sales. Customers included PCS operators and CLECs, including Sprint PCS, BellSouth PCS, Global Crossing, Southwestern Bell, AirTouch, and American Personal Communications.
  • IT Service Provider: Facilitated the development of a strategic plan for Accelerator Enterprise Technology, a California-based provider of IT services ranging from staff augmentation to complete project outsourcing. AET staffing options range from onsite full time to off shore part-time resources. "I hired Cayenne Consulting to coach me through a transitional period in my business. Cayenne has brought clarity, structure and accountability to the process," said David Victor, CEO. "The coach's role as guide and mentor based on his extensive experience has allowed me to learn new skills and grow as a business owner. The net result is we are achieving the goals we have set for the business."
  • Non-Profit Software: Developed a strategic plan and financial model for an Arizona-based developer of donor management software for use by non-profits. Coached the management team through the execution of the plan.
  • Hospital Maintenance Records Management Software: Developed and executed a nationwide marketing plan for the rollout of a software product to hospitals.
  • Content Management & Software Development: Developed a strategic plan for the business; provide ongoing coaching to the management team. The business owner wrote "Al and I were talking after the meeting today about how big a help you've been in terms of planning and guiding us through our growth. For what it's worth, I really appreciate everything that you're doing for us and for the company. I'm not sure we could be making this kind of progress without you, and I'm glad we brought you on board."
  • Online Retail Shopping and Social Media: Developed a financial forecast for a new online store based on social media and viral marketing.
  • Internet Cloud Computing: Developed an executive summary and investor presentation for an innovator in the viral software-as-a-service (SaaS) market.
  • Internet Auction: Developed an executive summary for an online real-time auction business.
  • Online Dating: Developed the business plan, financial projections, and provided guidance on growth strategy for BadOnlineDates.com, an online community for daters to share their experiences and find camaraderie, a concept which merges social networking and online dating. CEO Jennifer Kelton said, "The credibility the business plan has given me has been instrumental in assembling my team and advisors. The coaching my consultant provided me above and beyond preparing my plan was invaluable. With Cayenne's assistance I am now in a position to launch BadOnlineDates.com quickly and with confidence."
  • Vending Industry ERP System: Led the development of an enterprise planning and management system used by over 300 vending firms. This system consistently delivered 20% reductions in route costs.
  • Manufacturing ERP System: Led the development of an enterprise planning and management system used by over 1,000 manufacturing firms. This system consistently delivered increased plant throughput and reduced lead times.
  • Municipal Payments Processing Software: Developed the business plan, financial forecast, and investor presentation for TrafficPayment, developer of an award winning web-based system that enables municipal governments to accept and process traffic citation payments online. Ryan Roberts, VP of Marketing, said "I definitely liked the amount of time our consultant spent communicating with us. He went the extra mile to understand our business model by keeping in constant contact with us throughout the entire process. Professional, Knowledgeable, Talented, Capable, Helpful... these words all come to mind when talking about Cayenne."
  • Image Search Software: Developed an executive summary and financial model, and assisted in the preparation of their business plan, for piXlogic. The company offers a patent-pending image analysis and search solution that visually identifies the content of digital images and videos. Their technologies do for images what search engines and document management systems have done for text-based documents.
  • Law Enforcement Software: Developed the financial projections and made significant contributions to the business plan and investor presentation for nForceNet, a developer of enterprise software for the homeland security, antiterrorism, and law enforcement markets.
  • Geospatial Information Systems: Developed the business plan, financial projections, and investor presentation for M.A. Young & Associates. MAYA offers the only truly enterprise-grade system for managing geospatial data for organizations such as utilities (electrical, water, gas, cable, telecom, etc.) and municipalities. The company's CEO, Richard Lopez, said: "Cayenne worked with our team to help us define a meaningful and defensible niche in the broader GIS marketplace. The business plan clearly defines our differentiation from competitors, and the financials incorporate a flexible and comprehensive revenue model. This process truly changed the way we think about our business, and we're excited about our future."
  • Laboratory Information Management Systems: Developed a business plan, financial forecast, and investor presentation to support the LIMSLeap's merger and acquisition activities. LIMSLeap implements and integrates Laboratory Information Management Systems (LIMS). "[The consultant] has been a God-send for us. I could not possibly have asked for a better consultant to help me with this plan," said Ola Kvalvaag, President and CEO. "I am getting such good feedback on this plan that it is almost a distraction. Investors spend more time interviewing me on where we found [the consultant] and if they can use him for some of their other projects."
  • Media Asset Management Systems: Developed the business plan, marketing materials, investor presentation, and financial projections for Moani, a developer of rich media management and control web service solutions for internal and external corporate communications. "I've worked with [the consultant] on a variety of ventures over the past several years, and have been very impressed by his work. His business plans and financial models are among the best that I have ever seen, and I've seen hundreds. Any company trying to figure out how to get going would do well to have [his] help," said Damon Danielson, President and CEO of Moani.
  • Network Security Solutions: Developed the business plan, financial forecast, and investor presentation for RedPoint Technologies, a developer of integrated security and management solutions for wireless networks. The initial product offers the highest available level of wireless security while preserving past investments in older wireless networking equipment.
  • Systems Engineering Firm: Provided executive coaching and strategic planning services for Analytica Systems. Analytica offers world class Systems Engineering capabilities to clients in the Boston metropolitan area. Analytica's services minimize the risks inherent to technology initiatives, while minimizing the tradeoffs of cost, schedule, technical performance, and quality. "My Cayenne coach guided me through the process of establishing the company, business development, execution of client engagements, and overall strategy," said John Sedivy, President. "Cayenne has been an invaluable asset to the success of my business and I highly recommend Cayenne's services to anyone either looking to start a new business or take their existing business to the next level."
  • Time and Attendance Software: Developed complete business plan, financial forecast, and investor presentation for web-based timesheet software program for staffing industry. Interviewed potential client to get feedback on service concept. Heard and analyzed presentations from competitors to develop competitive analysis.
  • Retail Support Systems: Wrote business and finance plans for a novel concept in retail support, integrating online systems with marketing and specialized support services.
  • SaaS Based Virtual Warehouse: Developed the concept and wrote the business and financial plans for Terra Wood Inc., a virtual warehouse system for the international wood products industry. The virtual warehouse was intended to introduce modern supply-chain concepts to this tradition-bound industry. Successfully raised $800,000 in angel funding.
  • SaaS Based Electronic Medical Records: Developed proprietary software architecture, business plan and investor pitch for a new concept in patient-oriented Electronic Medical Records. System was designed to overcome some of the impediments to widespread adoption of EMRs inherent in the current business model.
  • Online Support Community: Prepared the business plan, financial plan, marketing plan and investor pitch for an innovative psychiatric support service which integrates online social networking tools with traditional therapy techniques.

Note: Some of the activities noted on these pages may reflect experience gained by a consultant prior to his or her association with Cayenne Consulting LLC. Cayenne Consulting does not offer any services that require licensing or registration with the NASD or other federal or state authorities.


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