Software & Internet Business Plan Development
Our experience with software and internet ventures spans the following areas:
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Software & Internet Consultants
Our team of software and Internet specialists includes the following consultants:
Devin has over 18 years of experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies, and has advised companies in numerous industries including high tech, biotech, internet/social networking, telecommunications, footwear/apparel, media & entertainment, and consumer products and services.
Earlier, she was the President of Apollo Eye Gear (performance sunglasses endorsed by Ken Griffey Jr.), CEO of Le Coq Sportif in Paris, France (athletic footwear and apparel), and President of a startup apparel company. She was also the VP of Marketing and Sales for a telecommunications company that provided wireless phone services for low income families in Tanzania, Africa. Previously, she was the Director of International Marketing for Converse, where she managed the $200 million basketball category and doubled the sales and profits of the worldwide business. Earlier, Devin was the Director of Marketing and Communications for a billion-dollar commercial real estate development project and a Senior Tax Policy Consultant for Price Waterhouse.
Devin earned her MBA from Harvard University and her BA in Economics from George Washington University.
Ryan offers over twelve years of experience in management consulting, entrepreneurship, creating executable growth strategies, and financial analysis. He has hands-on experience in running start-up companies and in managing new strategic initiatives within established organizations.
Before joining Cayenne Consulting, he spent five years advising start-ups and early stage companies. He prepared dozens of business and financial plans, created and implemented new internal business channels, facilitated international negotiations, migrated operations offshore, and formed strategic partnerships. He began his career at Synaptix Impulse, a telecommunications/broadband industry consulting firm later acquired by Paladyne Corp., where he developed and grew xDSL channels for their largest client, U.S. West Communications.
Ryan has worked with clients across a range of industries including Internet and e-commerce, media and entertainment (music, film, and publishing), consumer products and services, industrial software, healthcare, medi-spas, fitness equipment, internet retail, web services (SaaS), modeling/promotion, IT management, manufacturing, medical devices, marketing services, real estate foreclosure assistance, travel and hospitality, rental property management software, and health food vending.
Ryan earned his BS in Business Marketing at University of Phoenix.
Tom has over thirty years of business experience in strategy development, software design, engineering management, sales, marketing, channel creation, consulting, business modeling, decision analysis, capital acquisition, and new venture start-ups.
He is the co-founder of two ERP software companies: Effective Management Systems (ERP for discrete manufacturers) and EMS Solutions (ERP for automatic merchandising companies). Effective Management Systems appeared on the Inc 500 twice (28 and 37), acquired venture funding, and was taken public.
Before founding Effective Management Systems, he was with the Data Systems Division of AO Smith Corporation, a Fortune 500 diversified manufacturer. He was responsible for all financial and HR systems used by the corporation and the service bureau customers. He also founded the firm's small business computer line of business and the IT consulting practice.
He currently serves on the board of directors of Synergex International, a software firm.
As an adjunct faculty member at Grand Canyon University and Arizona State University, he has taught graduate and undergraduate courses in strategy, supply chain / operations management, project management, information systems, statistics, business modeling, and decision analysis.
Tom has an MBA from the University of Chicago and a BA in Mathematics from Hope College. He is also a Certified Fellow of the American Production and Inventory Control Society.
Jenifer has been involved with finance, strategy, and marketing in a wide variety of roles and industries for over 15 years. In addition to third-party clients, she developed plans and implemented strategies for internal new businesses within IT and investment banking during the corporate phase of her career. Jenifer’s clients range from start-up through high middle market companies in fields including IT, software, green tech / renewable energy, telecom services, wireless, financial services, Internet/e-commerce, media/entertainment, healthcare products and wellness, consumer and industrial products, retail, mining and commodities, energy and tourism.
Prior to working as an independent consultant, Jenifer structured and managed transactions in global merchant banking and derivatives, and held strategic planning and management positions within investment banking and IT functions at Bankers Trust Company. Earlier, she worked in credit corporate finance at Manufacturers Hanover and portfolio strategy, equity and fixed income research at Kidder Peabody.
Jenifer has an MBA in Finance from Wharton and a BA in Economics from Columbia.
Norton brings decades of experience in the information technology industry as an entrepreneur, as well as in the fields of product development, strategic market research, research and development, and management consulting. Norton has advised numerous startups as co-founder of a virtual incubator, where he assisted entrepreneurs in refining concepts and creating investment materials, evaluated deal flow, and provided technology perspective, including patent applications. He has also advised dozens of industry leaders including 3M, Amdahl, BankBoston, Cigna, DEC, Great Plains Software, Hewlett-Packard, IBM, NCR, Novell, NTT, Open Software Foundation, SAP, Sun, Sybase, Unisys, Xerox, and Ziff-Davis.
He has served as an industry analyst and columnist, contributing to PC Week, Computerworld, and Unix Review. Norton also holds several patents, and teaches management and entrepreneurship at Babson College in Wellesley, MA.
Norton earned his Ph.D. and MS in Engineering Science (Computer Science), and a BS in Mathematics, all from the California Institute of Technology.
With 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Akira has the breadth and depth of experience needed to quickly understand entrepreneurs' businesses and craft the most suitable solutions.
Before founding Cayenne Consulting in early 2001, Akira started two Internet companies in Silicon Valley. Previously, Akira held various management positions in New York at Salomon Brothers, most recently as Vice President in Fixed Income Derivatives Trading, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Let's Go travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Stanford Linear Accelerator Center.
Akira is a regular guest speaker on the topics of business planning, financial forecasting, and capital formation at the Phoenix chapter of the Ewing Marion Kauffman Foundation's FastTrac entrepreneur training program and at various programs affiliated with Arizona State University (ASU). He also mentors companies preparing to present before the Arizona Angels and the Arizona Venture Capital Conference (AVCC). Akira has also served on the Board of Directors for ITASA (Information Technology Association of Southern Arizona). He was named Entrepreneur of the Week in October 2000 by vCapital.com.
Akira earned his BA in Engineering Sciences from Harvard University.
Sara brings over ten years of experience in strategy and product development, management consulting, financial analysis, and accounting to Cayenne Consulting. She has worked with Fortune 500 and start-up companies domestically and internationally, and has extensive hands-on experience managing cross-functional teams comprised of marketing, business development, engineering, customer support, design, research, and third party vendors. Sara particularly enjoys assisting small businesses with anything that involves numbers, be it data analysis, financial modeling, or accounting. Her industry experience includes social networking, consumer services, food, manufacturing, wireless technology, and health care.
Prior to joining Cayenne Consulting, she managed six product launches for companies including Match.com and Classmates Online and advised numerous start-ups with their strategic plans, promotional efforts, and financial projections. Sara also has management consulting experience and was an investment banker, working on international billion dollar mergers as well as a medical device venture capital fund.
Sara has an MBA from the Wharton School and a BA in Mathematics from Columbia University.
George Papaioannou has 15 years of experience in developing, analyzing, evaluating and executing business models, from an investment as well as an operational perspective.
George worked on Wall Street for a total of eight years, analyzing investment opportunities and positioning them with institutional investors. As a research analyst for Donaldson, Lufkin & Jenrette, he covered the media & entertainment sector. While at DLJ, George played a central role in more than two dozen public offerings and M&A transactions worth a total of over $3 billion. As product manager for Thomas Weisel Partners, George oversaw all aspects of the equity research department's daily product output. He collaborated with the firm's research analysts to develop thematic investment ideas and position them with appropriate investors. George was a member of TWP's Research Review Committee, which reviewed and approved stock rating changes.
As a management consultant for IBM Global Services, George specialized in the development and execution of Internet strategies for Global 2000 media companies. At online music retailer CDNOW, he formulated a strategy and business model for selling digital downloads. Most recently, George was director of business development for Clique Communications, a provider of Web-based video communication technologies. At Clique, he was responsible for developing commercial applications for the technologies, finding new business opportunities and forging strategic partnerships.
George serves as a Mentor for the Eugene M. Lang Center for Entrepreneurship at Columbia University. He earned his BA from Cornell University and his MBA from Columbia Business School.
Since 2004, Harry Phillips has worked closely with companies spanning the start-up through middle market stages in sectors including healthcare and medical devices, consumer products and services, high tech, financial services, energy, industrial products, telecommunications, retail, and automotive. With his assistance, his early stage clients have raised over $65 million in start-up and growth capital.
Before that, he developed business plans, financial models and investor presentations as a member of a team of leveraged buyout specialists at a $1.2 billion private equity firm. He played a key role in 20 transactions through which $9.5 billion in financing was raised to create a portfolio of companies whose aggregate annual sales exceeded $10 billion. He has worked closely with CEOs and CFOs of Fortune 500 companies, and played a significant role in managing a $4 billion a year, publicly traded auto parts manufacturer.
Previously, Harry was involved with investor relations, business development, marketing, finance and operations in a broad range of industries. His corporate management experience includes financial analysis, strategic planning, budgeting, marketing, and corporate communications.
Harry earned a B.A. from Harvard University and a J.D. from Pace University School of Law.
Eric is a small business and business plan consultant who has worked with a variety of clients, while specializing in service sectors. He endeavors to make sure clients ask the right questions first and then help them to dig deeper into their strategy. Eric’s clients include a skin care product, a water filtration provider, a cellular phone retailer, web software services, a language training center, social service organizations, consulting firms, and a theater company. Projects have included business plans, executive summaries, mission statements, strategy and operations consulting, and technology implementation. Eric developed over forty sample business plan templates for business plan consulting firm clients to help small businesses launch more easily.
He has written numerous articles on business planning, private placement memoranda, and entrepreneurship. Eric has served pro bono non-profit clients through the Net Impact Service Corps and volunteers for the Network for Teaching Entrepreneurship (NFTE) as a mentor.
Prior to working as a consultant, Eric was Associate Director in charge of operations at Helen Mills Event Space in New York where he sold event rentals to corporate, non-profit and private clients and helped to grow a startup business. He was a founding editor of offoffonline.com and ran development and office management as Administrative Director for Target Margin Theater.
Eric holds an MBA in Entrepreneurship and Small Business Management from Baruch College and a BA from Williams College.
Rick brings over 25 years of executive management, marketing, sales, consulting, and exit planning experience to Cayenne Consulting. He has hands-on experience running startup companies and working with CEOs on strategic planning, performance improvement, and process improvement. In addition to working on business plans, Rick works with the owners of B2B companies to help them increase the value of their business and plan for the single, most critically important financial event of their lives -- the transition out of their business. He has been working with companies involved with software development, IT services, real estate brokerage, commercial and residential real estate, executive recruiting, medical equipment, construction, manufacturing, and government sourcing.
As founder and CEO of Danet, Inc., a consulting and systems integration company providing solutions for the telecommunications industry, Rick managed the profitable growth of the company from one employee to over one hundred. He was recognized by the Pittsburgh Technology Council as the CEO of the fastest growing company in the $10M to $25M range. During his nine years at Danet, Rick guided the company through dramatic telecommunications market changes and a transition from a software company to a systems integration and consulting company. Rick conducted business throughout the U.S. and Canada, South America, Europe, and the Middle East.
Rick's previous public company experience includes positions at General Dynamics, Alcoa, Wang Laboratories, and Tandem Computers. Rick has also operated a residential real estate investment company. He brings a unique perspective from being both a professionally trained business coach and an experienced business leader who has started and grown successful businesses.
Rick's formal education includes a Bachelors Degree in Computer Science from the State University of New York at Potsdam and an MBA from the University of Pittsburgh’s Katz School of Business. Rick also holds a BEI Certified Exit Planner Designation.
Vic is a co-founder and VP of business development at a mobile software startup. He brings over ten years of experience in the software sector as a consultant, investor and manager. His areas of expertise include business development, product and project management, marketing, strategy, sales, financial planning and capital raising for technology startups.
Previously, Vic was a venture capitalist with RRE Ventures, an early stage venture firm with $850MM under management. At RRE, he focused on investments in cleantech, consumer internet, digital media and mobility. He led the firm's investment in Adaptive Blue, a semantic web startup and closed several deals including Clear, Flipswap, M-Via, Mobo, Payfone and Tendril.
Before RRE, Vic was a software consultant at Andersen and PwC and helped launch a business at Unisys that grew from a cost center to $70MM by selling and implementing ocean cargo tracking systems leveraging telecom infrastructure. He has implemented software solutions for major corporations including Bose, MetLife, LG, Sara Lee and Unilever and has provided guidance to several startups including Hopstop, Exergen, Organic Motion and Remote Reality. He also served as a product manager for Metiom, a venture backed provider of e-marketplaces.
Vic holds a BSE in Mechanical Engineering with minors in Economics and Mathematics from the University of Pennsylvania where he was awarded the National Science Foundation Fellowship and an MBA from Columbia Business School where he was a Robert Toigo Foundation Fellow, an InSITE Fellow and Co-President of the Venture Capital and Private Equity Club.
Software & Internet Experience
Our experience in various software-related fields, either as consultants, entrepreneurs, or employees in the industry, includes the following:
- Security Software & Services: Developed a business plan, financial forecast, and valuation for a fully-integrated provider of groundbreaking IT security products and services. The company has provided security consulting services to Fortune 1000 enterprises for more than a decade, and more recently has become a pioneer in providing cost-effective managed security solutions to small- and medium-business (SMB) clients. The company has secured more than $15 million in private equity financing from a major Wall Street investment bank.
- Semiconductor Chip Design Software: Developed a business plan and financial model for EE Instruments, a leading-edge CAD software enabling semiconductor companies to design smaller chips. According to Tom Geocaris, CEO, "Cayenne's one-on-one process of working was effective. I'm very happy with the way the business plan turned out. It's given us good early traction with investors."
- Agribusiness Enterprise Management Software: Developed a business plan, financial forecast, and presentation for Ag Connections, an innovator in the agriculture software industry. Ag Connections develops software tools that help growers, retailers, and consultants manage day-to-day crop production operations. Production records are very confidential, and Ag Connections' system allows the grower, the owner of the data, to control where data goes and how it is shared. "Cayenne developed the highest quality plan that played a key role in successfully raising our financing and helped define our future growth strategy," said Rick Murdock, Vice President.
- Brain Simulation Software: Prepared a business plan, financial forecast, and investor presentation for Artificial Development. Based in Silicon Valley, Artificial Development is creating a bio-realistic whole-brain simulation system (both hardware and software) that will enable both neural research and the development of advanced cognitive applications. "We've been working away for over two years, but with competition looming we needed to go into high gear. Cayenne made our advantages explicit and our positioning clear, and created a plan that speaks to investors." said Marcos Guillen, President and CEO.
- Pattern Recognition Software: Developed the business plan, financial forecast, and investor presentation for Morpho, a provider of pattern recognition software solutions for the security, satellite-based terrain analysis, and biotechnology markets. "[The consultant] helped our company craft an incredible business plan and pro-forma financials. I consider him to be the very best all-round business planning specialist I've had the pleasure of working with in my ten years as a business owner. I have recommended him to other CEOs growing their businesses," said Stephen Buchmann, CEO of Morpho.
- Online Gaming Tournaments: Developed the business plan, financial forecast, and investor presentation for Guerilla Gaming Concepts, a developer of a platform that enables console gamers to compete for cash and prizes by creating and participating in online gaming tournaments. The company has forged strategic relationships with major console manufacturers and game studios, and is in the process of securing a Series A investment round. "Cayenne has been an invaluable partner as we've developed and refined our business model," said Emmanuel Zavolas, Founder and CEO. "Working with Cayenne has been instrumental in creating a clear strategy and a compelling business plan, paving the way to successful execution and fundraising for our company."
- Social Networking: Prepared a business plan, financial model, investor presentation, and teaser for a very popular Internet startup transforming the instant messaging and social networking space. "The plan looks wonderful. The changes you have made to the flow and organization of the material make a noticeable difference in its effectiveness as a selling tool," said the company's founder. "You took our existing business plan and turned it into substantive marketing materials. You also upgraded our financial model into a more complete and workable tool. We hope to work with you again as we expand."
- Tourism Software: Developed a business plan and financial projection for GoCar, a pioneer of the satellite-guided tourism industry. In addition to deploying the first-ever GPS Storytelling Car, the company is building a GPS Tour Network software system which will provide a new way of entertaining and educating travelers, by having available tours in many themes and multiple languages. GoCar's CFO wrote: "Our business has many elements from software, tour content, and interesting vehicles, all mixed together to deliver a compelling tour experience. Our Cayenne consultant was able to focus us on the storyboard and flow of our business plan, and distill the many sophisticated aspects of our business into a simple yet compelling presentation. The discipline in the financial modeling was especially helpful. We have deployed the presentation to very good effect in a variety of investor settings."
- Internet Mobile Marketing and Content Delivery: Developed a business plan, financial model, executive summary, and investor presentation for a leading mobile marketing company. The engagement included helping the company identify and implement the most attractive business model available, given the company's patent pending technology and the relevant market and competitive landscape.
- Document Conversion & Collaboration: Developed a business plan and financial model for an online technology that converts standard file applications, such as Microsoft, PDF, HTML, SAP, Siebel, into a usable format across all licensed or designated users.
- HIPAA Compliant Medical Software: Created a business plan for team of radiologists who created a software solution that allowed the transmission and storage of radiological images by separating the image from the identifier during transmission and storage. The image and the identifier would only come together in a secure, password protected environment.
- Billing & Customer Care Software: Founded Danet, a developer of billing and customer care solutions for the telecommunications industry, and grew it to over 100 employees and more than $15M in sales. Customers included PCS operators and CLECs, including Sprint PCS, BellSouth PCS, Global Crossing, Southwestern Bell, AirTouch, and American Personal Communications.
- IT Service Provider: Facilitated the development of a strategic plan for Accelerator Enterprise Technology, a California-based provider of IT services ranging from staff augmentation to complete project outsourcing. AET staffing options range from onsite full time to off shore part-time resources. "I hired Cayenne Consulting to coach me through a transitional period in my business. Cayenne has brought clarity, structure and accountability to the process," said David Victor, CEO. "The coach’s role as guide and mentor based on his extensive experience has allowed me to learn new skills and grow as a business owner. The net result is we are achieving the goals we have set for the business."
- Non-Profit Software: Developed a strategic plan and financial model for an Arizona-based developer of donor management software for use by non-profits. Coached the management team through the execution of the plan.
- Hospital Maintenance Records Management Software: Developed and executed a nationwide marketing plan for the rollout of a software product to hospitals.
- Content Management & Software Development: Developed a strategic plan for the business; provide ongoing coaching to the management team. The business owner wrote "Al and I were talking after the meeting today about how big a help you've been in terms of planning and guiding us through our growth. For what it's worth, I really appreciate everything that you're doing for us and for the company. I'm not sure we could be making this kind of progress without you, and I'm glad we brought you on board."
- Online Retail Shopping and Social Media: Developed a financial forecast for a new online store based on social media and viral marketing.
- Internet Cloud Computing: Developed an executive summary and investor presentation for an innovator in the viral software-as-a-service (SaaS) market.
- Internet Auction: Developed an executive summary for an online real-time auction business.
- Online Dating: Developed the business plan, financial projections, and provided guidance on growth strategy for BadOnlineDates.com, an online community for daters to share their experiences and find camaraderie, a concept which merges social networking and online dating. CEO Jennifer Kelton said, "The credibility the business plan has given me has been instrumental in assembling my team and advisors. The coaching my consultant provided me above and beyond preparing my plan was invaluable. With Cayenne's assistance I am now in a position to launch BadOnlineDates.com quickly and with confidence."
- Vending Industry ERP System: Led the development of an enterprise planning and management system used by over 300 vending firms. This system consistently delivered 20% reductions in route costs.
- Manufacturing ERP System: Led the development of an enterprise planning and management system used by over 1,000 manufacturing firms. This system consistently delivered increased plant throughput and reduced lead times.
- Municipal Payments Processing Software: Developed the business plan, financial forecast, and investor presentation for TrafficPayment, developer of an award winning web-based system that enables municipal governments to accept and process traffic citation payments online. Ryan Roberts, VP of Marketing, said "I definitely liked the amount of time our consultant spent communicating with us. He went the extra mile to understand our business model by keeping in constant contact with us throughout the entire process. Professional, Knowledgeable, Talented, Capable, Helpful... these words all come to mind when talking about Cayenne."
- Image Search Software: Developed an executive summary and financial model, and assisted in the preparation of their business plan, for piXlogic. The company offers a patent-pending image analysis and search solution that visually identifies the content of digital images and videos. Their technologies do for images what search engines and document management systems have done for text-based documents.
- Law Enforcement Software: Developed the financial projections and made significant contributions to the business plan and investor presentation for nForceNet, a developer of enterprise software for the homeland security, antiterrorism, and law enforcement markets.
- Geospatial Information Systems: Developed the business plan, financial projections, and investor presentation for M.A. Young & Associates. MAYA offers the only truly enterprise-grade system for managing geospatial data for organizations such as utilities (electrical, water, gas, cable, telecom, etc.) and municipalities. The company's CEO, Richard Lopez, said: "Cayenne worked with our team to help us define a meaningful and defensible niche in the broader GIS marketplace. The business plan clearly defines our differentiation from competitors, and the financials incorporate a flexible and comprehensive revenue model. This process truly changed the way we think about our business, and we're excited about our future."
- Laboratory Information Management Systems: Developed a business plan, financial forecast, and investor presentation to support the LIMSLeap's merger and acquisition activities. LIMSLeap implements and integrates Laboratory Information Management Systems (LIMS). "[The consultant] has been a God-send for us. I could not possibly have asked for a better consultant to help me with this plan," said Ola Kvalvaag, President and CEO. "I am getting such good feedback on this plan that it is almost a distraction. Investors spend more time interviewing me on where we found [the consultant] and if they can use him for some of their other projects."
- Media Asset Management Systems: Developed the business plan, marketing materials, investor presentation, and financial projections for Moani, a developer of rich media management and control web service solutions for internal and external corporate communications. "I've worked with [the consultant] on a variety of ventures over the past several years, and have been very impressed by his work. His business plans and financial models are among the best that I have ever seen, and I've seen hundreds. Any company trying to figure out how to get going would do well to have [his] help," said Damon Danielson, President and CEO of Moani.
- Network Security Solutions: Developed the business plan, financial forecast, and investor presentation for RedPoint Technologies, a developer of integrated security and management solutions for wireless networks. The initial product offers the highest available level of wireless security while preserving past investments in older wireless networking equipment.
- Systems Engineering Firm: Provided executive coaching and strategic planning services for Analytica Systems. Analytica offers world class Systems Engineering capabilities to clients in the Boston metropolitan area. Analytica's services minimize the risks inherent to technology initiatives, while minimizing the tradeoffs of cost, schedule, technical performance, and quality. "My Cayenne coach guided me through the process of establishing the company, business development, execution of client engagements, and overall strategy," said John Sedivy, President. "Cayenne has been an invaluable asset to the success of my business and I highly recommend Cayenne's services to anyone either looking to start a new business or take their existing business to the next level."
- Time and Attendance Software: Developed complete business plan, financial forecast, and investor presentation for web-based timesheet software program for staffing industry. Interviewed potential client to get feedback on service concept. Heard and analyzed presentations from competitors to develop competitive analysis.
Note: Some of the activities noted on these pages may reflect experience gained by a consultant prior to his or her association with Cayenne Consulting LLC. Cayenne Consulting does not offer any services that require licensing or registration with the NASD or other federal or state authorities.