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Dear %%greeting%%,
I'm writing to welcome you to Cayenne's first-ever newsletter. (Note: to see why you are receiving this, or if you wish to opt out, please refer to the bottom of this message.) Every 2-4 weeks, you can expect to receive new insights, analysis, and ideas that impact entrepreneurs, investors, and the rest of the startup community. Since this is a first, we thought we should begin by highlighting a few new things:
We hope you'll enjoy receiving our publications, and that you'll spread the word to other entrepreneurs in your network. If you ever have any questions, comments, or suggestions, please feel free to contact me directly at akira@caycon.com. We look forward to having you in our community of entrepreneurs! Best regards, The New Cayenne ConsultingIf it's been a while since you've visited us, you're in for a mighty surprise! Most notably, we've grown significantly. Over the last few years, we've grown our team to over 20 talented professionals, offering expertise in almost every market, with a presence in many major metropolitan areas across the United States. But large or small, one thing remains the same: we're still the Mercedes of business plan consulting. If you've worked with us, you know what I mean! New Services: Turnarounds & ValuationsWe're adding two new practice areas to better spotlight the skills of some of consultants:
Cayenne's New WebsiteCayenne's website has been completely redesigned. We've added a lot of new features and content, and improved the navigation to make things easier to find. If it's been a while since you've visited, we hope you'll come spend a few minutes with us. (If you're curious, you can view the previous website for comparison.) Whether you love or hate the new site, we'd love to hear your feedback! The New BlogWe've completely overhauled our blog. Now, you can leave comments, subscribe through an RSS feed, trackback from your own site, or bookmark it using Digg, del.icio.us, Reddit, StumbleUpon, or LinkedIn. To get you started, here's an excerpt from a recent posting: Tough Money: Raising Capital in the 2008-2009 RecessionTHERE'S no denying it: we're in the midst of a very difficult economy. As credit markets seized up and the IPO and M&A markets slowed to a crawl, sources of entrepreneur financing such as SBA lenders, angel investors, and venture capital funds slowed just as dramatically. Credit is tight - unless you have nearly perfect credit, are willing to personally guarantee payment, and can offer 100% collateral, you can probably forget about getting that loan. This doesn't mean that financing has dried up completely. The good news: equity financing is still available for good opportunities. Equity investors - angels and VCs - make their money upon an exit event such as an IPO or acquisition. These events usually take place five or more years after they make their investments. The fact that we have a difficult market today certainly doesn't mean that we'll have a bad market in five years. While many skittish investors are sitting on the sidelines, more rational ones appreciate that the value of their investments will improve with the economy and are on the lookout for good opportunities that are being passed over. Did You Know?
Cayenne's founder, Akira Hirai, loves hot, spicy foods. When he formed the company in early 2001, he thought "Cayenne" would be a fun, unique name, and related well to his desire to create Red Hot Business Plans! Why Did You Send This to Me, and How Do I Opt Out?This newsletter was sent to %%EMAIL_ADDRESS%% because you have either worked with Cayenne Consulting in the past, or you once contacted us about having us do some work for you, or because you know (or have at least exchanged business cards or LinkedIn information with) one of us here at Cayenne Consulting. We sincerely hope that you'll find our newsletter to be both useful and unobtrusive. However, if that's not the case and you'd like to opt out, simply click here to unsubscribe and you won't hear from us again. |
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My name is Akira Hirai. I'm the founder of Cayenne Consulting, and I hope you had a fantastic holiday season!
Did you know that Cayenne Consulting is named after the fiery