What Clients Say

Cayenne created the highest quality, rigorous plan and financials that withstood venture capital due diligence and third-party audit. We were able to raise our desired first round of venture capital thanks to the exceptional tools Cayenne Consulting developed.

Jesse Berger, CEO
Radical Publishing
Hollywood, CA

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Media & Entertainment Business Plan Development

Our experience with media and entertainment ventures spans the following areas:

    
  • Broadcast TV & Radio Content Creation
  • Film & Animation Content Creation
  • Online Content Production
  • Book, Magazine, and Newspaper Publishing
  • Digital Content Publishing
  • Music Production & Studios
  • Artist Management & Representation
  • Advertising-Based Businesses
  • Audio Content Production
  • Console Games
  • Computer Games
  • Online Gaming
  • Mobile Gaming & Entertainment
  • Performance Art

Media & Entertainment Industry Consultants

Our team of media and entertainment industry specialists includes the following consultants:

  Devin Berger, MBA - Principal Consultant

Devin has over 18 years of experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies, and has advised companies in numerous industries including high tech, biotech, internet/social networking, telecommunications, footwear/apparel, media & entertainment, and consumer products and services.

Earlier, she was the President of Apollo Eye Gear (performance sunglasses endorsed by Ken Griffey Jr.), CEO of Le Coq Sportif in Paris, France (athletic footwear and apparel), and President of a startup apparel company. She was also the VP of Marketing and Sales for a telecommunications company that provided wireless phone services for low income families in Tanzania, Africa. Previously, she was the Director of International Marketing for Converse, where she managed the $200 million basketball category and doubled the sales and profits of the worldwide business. Earlier, Devin was the Director of Marketing and Communications for a billion-dollar commercial real estate development project and a Senior Tax Policy Consultant for Price Waterhouse.

Devin earned her MBA from Harvard University and her BA in Economics from George Washington University.

  Jenifer Grant, MBA - Principal Consultant

Jenifer has been involved with finance, strategy, and marketing in a wide variety of roles and industries for over 15 years. In addition to third-party clients, she developed plans and implemented strategies for internal new businesses within IT and investment banking during the corporate phase of her career. Jenifer's clients range from start-up through high middle market companies in fields including IT, software, green tech / renewable energy, telecom services, wireless, financial services, Internet/e-commerce, media/entertainment, healthcare products and wellness, consumer and industrial products, retail, mining and commodities, energy and tourism.

Prior to working as an independent consultant, Jenifer structured and managed transactions in global merchant banking and derivatives, and held strategic planning and management positions within investment banking and IT functions at Bankers Trust Company. Earlier, she worked in credit corporate finance at Manufacturers Hanover and portfolio strategy, equity and fixed income research at Kidder Peabody.

Jenifer has an MBA in Finance from Wharton and a BA in Economics from Columbia.

  Richard Hasenpflug, MBA - Principal Consultant

Richard has been bringing Fortune 100 expertise to startups and small to mid-sized businesses since 1985. He is both a consultant and serial entrepreneur and has participated in several startup teams either as CEO or CFO. After an extensive career in Silicon Valley, he relocated to Arizona in 2008.

Richard has worked with clients spanning a variety of industries, both domestically and overseas, including healthcare, high-tech market research, international trade, multinational operations & marketing, offshoring, publishing, semiconductor equipment, supply-chain management, and telecommunications.

Richard's focus internationally has been on building strong multi-national teams and bringing the lessons learned in Silicon Valley to other industries and countries. He was active in Russia during the 1990s, working with privatized state-owned companies and supporting local startups and multinational joint ventures. He also led the creation of a worldwide trading network focused primarily in Europe.

Prior to 1985, Richard held a variety of management, development, finance and marketing positions in international and high-tech companies. Based in Singapore, he was Director of Finance and Corporate Credit for Monsanto Corporation's Asian operations for several years, establishing corporate risk levels throughout the region and actively working with and supporting customers. Richard has served as an officer and/or director of several industry associations and non-profit organizations. He was named Los Altan of the Year in 2002 for his many years of work in support of local education, worldwide AIDS education, and international understanding.

Richard earned an MBA in International Management from the Thunderbird School of Global Management, a BA in History from The Ohio State University, and graduated from the Marketing Management Executive Program at Columbia University's Graduate School of Business.

  Charlie Kickham, MBA - Principal Consultant

Charlie brings 17 years of experience in finance, strategic partnership development, organizational restructuring, real estate development, and business development to Cayenne Consulting. Charlie's experience extends from Wall Street to start-ups, delivering large-company fiscal and operational discipline to emerging companies whose structures are most fragile in their early years. Operating both in the trenches as an entrepreneur and on the outside as an investor/advisor, Charlie understands the needs and demands of both. Such experience lends well to start-ups, not only in their quest for capital but also in their need for sound judgment in getting their business off the ground. This includes organizational management, operational strategies, process and technology roadmaps, revenue and cash flow projections, financial models and forecasts, legal and capital structures, advisory board and ramp-up strategies, technology development, and team building.

Charlie's core financial strength blends operational efficiency with a mandate to always improve existing structures and best practices. Such strengths were evident at TD Waterhouse where Charlie helped develop the firm’s global treasury operations and then rose to provide leadership for one of its most profitable and critical business units, directing strategic/operational planning, financial forecasting, budgeting, securities lending, firm funding, cash management, and risk management initiatives, with ultimate responsibility over the firm's cash maximization. Charlie employs such tactics in the start-up environment where the early years of launching are some of the most critical.

Charlie has been, and continues to be, a founding member of multiple internet start-ups in all fields, and operates as managing partner at Avos Holdings focusing on opportunistic investments in real estate and corporate finance.

Charlie holds MBA degrees from both New York University's Stern School of Business and the London School of Economics, and is a mentor both at NYU's Berkley School of Entrepreneurial Studies, and with entrepreneurial programs involving inner-city New York City high school students.

  Van Lanier - Principal Consultant

Van is an accomplished business practitioner who helps entrepreneurs start, grow, and harvest their ventures. Van has prepared over 300 business plans, financial forecasts, and funding memorandums in industries ranging from data mining to water disinfection. He also has deep knowledge of government contracting, environmental technology, and financial analysis.

Van is a Certified Management Consultant whose professional career includes 35 years of corporate turnaround consulting, plus creating seven entrepreneurial ventures of his own. He enjoyed success with most, but took it in the gut from one. This combination of technical knowledge and hands-on start up experience has given Van a unique set of skills and know-how.

Van earned his MBA with highest honors before personal computers made the math easy. He is a long-time member of the Institute of Management Consultants and the Superior Business Firm Roundtable.

Van is a director and adviser to businesses, government agencies, and non-profit organizations. He writes and speaks on business issues for the International Finance Corporation, Small Business Development Centers, and other organizations.

  Tim O'Connor, MBA - Principal Consultant

Tim O'Connor is a tremendous asset to our Consumer Products practice area and brings the innovation and passion of a proven entrepreneur plus the enormous volume of results from his classic brand marketing experiences on some of the world’s best known brands including Betty Crocker®, Tropicana® Juice, Coors®, Star Wars® and many more.

With more than twenty years of experience in traditional consumer marketing, Tim is a hands-on leader in product development, strategic planning, sales management and operations issues. As an executive leader, Tim has built a reputation as a marketing & sales driven executive in corporate turnarounds and brings a level of analysis and urgency to strategic decisions facing large and small organizations. Tim has developed countless strategic plans and presentations in such areas as marketing strategy, business model innovation, consumer research, channel management, new product development, brand renewal and product launches to name a few.

Tim is also the Founder of Brightspot Brands, the company he created to focus on the emerging functional candy segment. His company created the world's first healthy candy brand known as gimme®. The brand featured great tasting, premium chocolate candy packed with nutrition like real dairy calcium, Omega3 from flaxseed and probiotics. The business was sold to a strategic investor in 2010.

Tim earned his undergraduate degree in Economics at the University of Minnesota and earned his MBA from the JL Kellogg School of Management at Northwestern University with emphasis in Finance and Marketing.

  Rick O'Hara, MBA - Principal Consultant

With over twenty years of experience in management, management consulting, strategic and business planning, financial modeling and analysis, and launching new ventures, Rick has the broad-based experience to quickly comprehend the nuances of your business and create winning solutions that get results.

Rick served as CFO for several startups in multiple industries, including Paramount Digital Entertainment (a division of Paramount Television), Carter Aviation Technologies, and Trinity Thermal Systems. While Director of Business Planning at The Becker Group of Companies, he oversaw development of business plans and financial models for four technology startups, and participated in the merger and IPO of a software firm and hardware manufacturer. As Marketing Manager at Teledyne Analytical Instruments, he managed the launch of four new product lines.

As a management consultant, he has developed business plans, financial models, engineering models, proposals, and white papers used to successfully raise millions of dollars. While still a student at the University of Southern California's MBA program, where he majored in Entrepreneurial Studies, he founded a software firm that developed and published the first business graphics software for microcomputers. Rick received his undergraduate degree from Cornell University.

  George Papaioannou, MBA - Principal Consultant

George Papaioannou has two decades of experience in developing, analyzing, evaluating and executing upon business models, from an investment as well as an operational perspective. He is one of Cayenne's resident experts on business valuation.

George spent the bulk of his career on Wall Street, valuing equity securities and positioning investment opportunities with institutional investors. As a research analyst for Donaldson, Lufkin & Jenrette, he covered the media & entertainment sector. George also played a central role in media & entertainment public offerings and M&A transactions while at DLJ. As product manager for Thomas Weisel Partners, George oversaw all aspects of the equity research department's daily output. He collaborated with the firm's research analysts to develop thematic investment ideas and position them with appropriate investors. George was a member of TWP's Research Review Committee, which reviewed and approved stock rating changes. As a management consultant for IBM Global Services, George specialized in the development and execution of Internet strategies for Global 2000 media & entertainment companies. At online music retailer CDNOW, he formulated a strategy and business model for selling digital downloads.

George serves as a Mentor for the Eugene M. Lang Center for Entrepreneurship at Columbia University. He holds a BA in History from Cornell University and an MBA in Finance and Media Management from Columbia Business School.

  Senior Advisor, MBA

Arlene specializes in advising entertainment and technology companies exploring or already engaged in the convergence of media and technology. She has more than 25 years of experience in entertainment, new business models, market analysis and emerging technologies. She most recently managed film and television content alliances for Intel. Arlene also has deep expertise in cable TV, mobile delivery platforms, connected consumer electronics devices, and out of home networks.

With her experience in content production, business development, and technology enablement, she offers a unique and valuable perspective on video content exploitation via multiple platforms to multiple devices. Her consulting clients span the spectrum of media players, including production, distribution and financing entities: studios, cable channels, production and post-production companies, VCs, Internet ventures, advertising agencies, and consumer electronics companies. Arlene has helped senior executives develop strategies for entering new markets, craft long-term strategies and retool existing ones to respond to market shifts. She has written marketing plans, financial and investor-oriented business plans, and evaluated media-investment opportunities for VCs.

Before joining Cayenne, Arlene managed film and television content alliances for Intel. Previously, she was Vice President of Programming and Business Development at Columbia TriStar Interactive (now Sony Pictures Digital Entertainment) where she developed and executed the plan for the studio's entry into the online business, including advertiser-supported original content, online games based on studio properties, and promotional sites for the studio's shows, films and videos.

Arlene earned a BA from New York University, a MA from Yale University, and an MBA from Columbia University.

Media & Entertainment Industry Experience

Our experience in various Media & Entertainment related fields, either as consultants, entrepreneurs, or employees in the industry, includes the following:

  • Comic Publisher and Film Licensing: Developed a business plan and financial model for an emerging leader in Hollywood comic content. Radical Publishing develops next generation premium comic book products, featuring high-concept stories, with an integrated, multi-vertical Intellectual Property (IP) brokerage business model. Radical Publishing recently announced that Bryan Singer, director of X-Men, X-Men 2, and Superman Returns has signed on to produce Freedom Formula: Ghost of the Wasteland. This is the third film deal by Radical Publishing, following the announcements of John Woo (Red Cliff, Mission Impossible 2) being attached to direct Caliber: First Canon of Justice written and created by Sam Sarkar and Peter Berg (Hancock, The Kingdom) to produce Hercules: The Thracian Wars for Universal and Spyglass Entertainment. "Cayenne created the highest quality, rigorous plan and financials that withstood venture capital due diligence and third-party audit," said Jesse Berger, Founder & CEO. "We were able to raise our desired first round of venture capital thanks to the exceptional tools Cayenne Consulting developed."
  • Illustration and Concept Art Production: Developed a business plan and financial model for Imaginary Friends Studios. IFS is a developer of high quality, next generation entertainment services for film, video game, and comics. IFS has developed content for top tier film, game, and comic projects for clients such as Square Enix and on projects such as Hercules (Radical Publishing/Spyglass Entertainment), Caliber (Infinitum Nihil/Radical Publishing), and Freedom Formula (Radical Publishing). IFS has also provided outsourced creative services and concept design for projects such as F.E.A.R: Extraction Point (Sierra), Contra 4 (Capcom), NBA Street Basketball (Electronic Arts), and EVE Online (CCP), as well as promotional art for projects such as Spiderman 3, Surf's Up, World Cyber Games, Manga Studio software, Batman: Dark Knight. "Cayenne was instrumental in helping us identify and articulate our growth strategies," said Edmund Shern, President & Co-Founder.
  • Online Comedy Channel: Developed a business plan and financial forecast for Joke Show, Inc., which is creating a live-action comedy web channel, ItTastesFunny.com. The channel's roots lie in the award-winning HBO Actual Jokes series, a creation of the company's founders. ItTastesFunny.com is a unique destination featuring sketch comedy, short viral films, and interactive characters, all centered around the essential core of comedy: the well told joke. "The plan feels very much unique to our venture, which is terrific," said George Belshaw, CEO. Mr. Belshaw describes Cayenne Consulting as "Professional, thorough, smart, insightful, diligent, experienced."
  • Online Play-for-Pay Gaming: Developed a business plan, financial forecast, and investor presentation for Guerilla Gaming Concepts, Inc., which has developed a platform that enables console gamers to compete for cash and prizes by creating and participating in online gaming tournaments. The company has forged strategic relationships with major console manufacturers and game studios, and is in the process of securing a Series A investment round. "Cayenne has been an invaluable partner as we've developed and refined our business model," said Emmanuel Zavolas, Founder and CEO. "Working with Cayenne has been instrumental in creating a clear strategy and a compelling business plan, paving the way to successful execution and fundraising for our company."
  • Online Advertising Technology: Developed a financial forecast for a company developing a platform through which advertisers can embed advertisements, product information, and e-commerce capabilities into online video. The company intends to launch a social network that offers network television programs as well as original content.
  • Political Awareness Publisher: Developed a market and competitive feasibility study, business plan, and financial forecast for an online content publisher. The company's vision was to promote the political process through a robust platform combining information dissemination, social networking, fundraising, and consulting. "Cayenne's help enabled us to raise seed capital readily and I learned many valuable concepts that I have been able to utilize in my businesses," said the company's President. "I have recommended Cayenne to several associates, always with glowing praise."
  • Tourism: Developed a business plan and financial projection for GoCar, a pioneer of the satellite-guided tourism industry. In addition to deploying the first-ever GPS Storytelling Car, the company is building a GPS Tour Network software system which will provide a new way of entertaining and educating travelers, by having available tours in many themes and multiple languages. Writes Alasdair Clements, GoCar's CFO, "Our business has many elements from software, tour content, and interesting vehicles, all mixed together to deliver a compelling tour experience. Our Cayenne consultant was able to focus us on the storyboard and flow of our business plan, and distill the many sophisticated aspects of our business into a simple yet compelling presentation. The discipline in the financial modeling was especially helpful. We have deployed the presentation to very good effect in a variety of investor settings."
  • Media & Marketing Consulting: Developed an Executive Summary and financial forecast for ac-quaint media, a full-service solutions provider and consulting firm for new and traditional media. The company produces highly targeted audio content derived from user search demographics, and distributes it across radio and other advertising channels. "I could not have done this project on my own," said Ken Kohl, Founder & Chief Visioneer. "Cayenne not only provided top quality financials, executive summary, and PowerPoint presentation, but moral support and great insight into the adventure I was embarking on."
  • Tour Destination Content Publisher: Prepared the business plan and financial forecast for Mystic Media. Mystic is the publisher of numerous online tourism properties, including VisitNewEngland.com. "Our work with Cayenne was a great collaborative effort," said Jonathan Lhowe, President of Mystic Media. "They provided the expertise we required to build financial models and a succinct, professional plan."
  • Console Game Publisher: Prepared the business plan and financial forecast for Play Interactive, a video game publisher. The company had licensed the rights to develop a series of games based on NBC's blockbuster Fear Factor reality television shows, as well as several other popular media properties.
  • Unscripted TV Production Studio: Developed an Executive Summary for a multi-media reality and unscripted TV production studio in the heart of Los Angeles.
  • Cable TV Channel: Developed a business plan for a new cable TV channel focusing on the hospitality industry.
  • Booking Agent: Developed a proposal for a new agency that brokers and books leading U.S. entertainers at key performance venues.
  • Modeling Agency: Develop a business plan for a Hollywood-based modeling agency.
  • Real Estate Information Portal: Developed a business plan and fundraising strategy for a Dubai-based online commercial real estate information service.
  • Broadcast Television Network: Drafted an investment memorandum and led a successful $15 million fund raising for a pan-African direct broadcast TV network.
  • Magazine Publishing: Wrote the business and financial plans for Pacific Media Management, Inc., a startup niche magazine publisher. Its initial publication was Business Products News, a monthly magazine in support of the office supplies industry.
  • Magazine Publishing: Developed financial plan and investment analysis for Denver Magazine LLC, a geographically focused lifestyle magazine.
  • Television Documentary: Helped develop the concept and wrote the funding plan for The Los Altos Story, which told the story of how AIDS impacted one middle-class community in Northern California. It won both the George Foster Peabody Award for Excellence in Broadcasting and the cable industry’s Ace Award for Best Public Affairs Special when it was first shown on national television. It was later shown as a one-hour primetime special on the Fox Network.
  • International Newsletter: Developed business and financial plan for the Pacific Basin Business Letter, a monthly news summary focusing on business in Asia.

Note: Some of the activities noted on these pages may reflect experience gained by a consultant prior to his or her association with Cayenne Consulting LLC. Cayenne Consulting does not offer any services that require licensing or registration with the NASD or other federal or state authorities.


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