Senior Advisor, MBA

Beverly Hills, CA

Arlene specializes in advising entertainment and technology companies exploring or already engaged in the convergence of media and technology. She has more than 25 years of experience in entertainment, new business models, market analysis and emerging technologies. She most recently managed film and television content alliances for Intel. Arlene also has deep expertise in cable TV, mobile delivery platforms, connected consumer electronics devices, and out of home networks.

With her experience in content production, business development, and technology enablement, she offers a unique and valuable perspective on video content exploitation via multiple platforms to multiple devices. Her consulting clients span the spectrum of media players, including production, distribution and financing entities: studios, cable channels, production and post-production companies, VCs, Internet ventures, advertising agencies, and consumer electronics companies. Arlene has helped senior executives develop strategies for entering new markets, craft long-term strategies and retool existing ones to respond to market shifts. She has written marketing plans, financial and investor-oriented business plans, and evaluated media-investment opportunities for VCs.

Before joining Cayenne, Arlene managed film and television content alliances for Intel. Previously, she was Vice President of Programming and Business Development at Columbia TriStar Interactive (now Sony Pictures Digital Entertainment) where she developed and executed the plan for the studio's entry into the online business, including advertiser-supported original content, online games based on studio properties, and promotional sites for the studio's shows, films and videos.

Arlene earned a BA from New York University, a MA from Yale University, and an MBA from Columbia University.