Devin Berger, MBA - Principal Consultant

Boston, MA

Devin has over 15 years experience in marketing and senior management of emerging growth companies, startups, and global consumer products companies. She was the President of Apollo Eye Gear (performance sunglasses endorsed by Ken Griffey Jr.), CEO of Le Coq Sportif in Paris, France (athletic footwear and apparel), and President of a startup apparel company. She was also the VP of Marketing and Sales for a telecommunications company that provided wireless phone services for low income families in Tanzania, Africa. Previously, she was the Director of International Marketing for Converse, where she managed the $200 million basketball category and doubled the sales and profits of the worldwide business. Earlier, Devin was the Director of Marketing and Communications for a billion-dollar commercial real estate development project and a Senior Tax Policy Consultant for Price Waterhouse.

Devin earned her MBA from Harvard University and her BA in Economics from George Washington University.

Norton Greenfeld, Ph.D. - Principal Consultant

Boston, MA

Norton brings decades of experience in the information technology industry as an entrepreneur, as well as in the fields of product development, strategic market research, research and development, and management consulting. Norton has advised numerous startups as co-founder of a virtual incubator, where he assisted entrepreneurs in refining concepts and creating investment materials, evaluated deal flow, and provided technology perspective, including patent applications. He has also advised dozens of industry leaders including 3M, Amdahl, BankBoston, Cigna, DEC, Great Plains Software, Hewlett-Packard, IBM, NCR, Novell, NTT, Open Software Foundation, SAP, Sun, Sybase, Unisys, Xerox, and Ziff-Davis.

He has served as an industry analyst and columnist, contributing to PC Week, Computerworld, and Unix Review. Norton also holds several patents, and teaches management and entrepreneurship at Babson College in Wellesley, MA.

Norton earned his Ph.D. and MS in Engineering Science (Computer Science), and a BS in Mathematics, all from the California Institute of Technology.

Charles Krakoff, MBA - Principal Consultant

Boston, MA

Charles brings over 20 years of experience in financial and strategic consulting, private equity, investment banking, privatization, market research and investment and trade strategy. His industry expertise includes internet/e-commerce, media, telecommunications, agribusiness, security services, industrial parks and energy. He has been an executive in and fund-raiser for several start-up companies, and has worked with over 20 other established and start-up businesses to develop business and revenue models, prepare business plans and investment memorandums, conduct valuations, carry out due diligence, and raise debt and equity finance.

Much of Charles’s career has focused on emerging markets in Asia, Africa, Eastern Europe and the Middle East. Before joining Cayenne Consulting he worked for a $150-million Africa-focused private equity fund, managed a financial consulting and advisory unit for Standard Corporate & Merchant Bank in Johannesburg, and worked for six years as a senior associate with Abt Associates, a leading U.S. research and consulting firm. He has also worked for the World Bank as an advisor to national governments on business and investment climate issues, and has advised numerous U.S., European and South African corporations on cross-border investments and market entry and expansion strategies.

Charles earned his MBA in finance and international business from Columbia University and his BA in Anthropology from Reed College. He is fluent in French.

Paul Sereiko, MBA - Principal Consultant

Boston, MA

Paul has over 25 years of experience in technology, marketing, business development, and business planning across companies ranging in size from startups to global multi-nationals. He has personally raised nearly $20M for ventures that he has either founded or operated as the CEO, and has been associated with an additional $30M in funding for other enterprises including one NASDAQ public offering.

Paul has developed, launched, and marketed over 20 technology products in his career ranging from the world's first notebook computer, the NEC UltraLite, to the world's first wireless indoor location system, the PinPoint 3D-iD LPS. Over the last decade he has become an industry expert in the emerging standardized wireless sensor networking market … the so called Internet of things. Within this sector Paul has helped co-found one not-for-profit development consortium, and assumed leadership roles in organizations creating global standards for sensor networking.

Paul graduated from the University of Illinois' Computer Engineering program and received his MBA at Northwestern University's Kellogg school with concentrations in marketing and investment finance.