Business Planning Advisors & Specialists

Cayenne Consulting has assembled a team of Senior Advisors and specialists to advise clients who require an even greater amount of strategic insight and guidance, or who require specialized industry, regulatory, or legal support. Some of our Senior Advisors are available to serve on the Board of Advisors of your company.


Damon Danielson, MBA - Senior Advisor

San Francisco, CA - Bay Area

Damon is currently a private investor, virtual CEO, and early-stage company catalyst and advisor. He is a recognized leader in the Web-Content, Enterprise Software, and Specialty Retail sectors, and has a track record of creating, funding, and managing fast growing venture capital-backed companies. Damon has CEO experience leading troubled companies through turnarounds and into growth or successful liquidation events for investors. He has raised over $60 million in venture capital for his various startups.

Damon has been the CEO and/or President of Iwerks Entertainment, Silicon Entertainment, dotcomix, OneMusic, and Moani, and served as a corporate VP of business development for Sony. He enjoys public speaking and has been an effective spokesman and liaison to the media for the companies he has led, with coverage including WSJ, NY Times, Red Herring, USA Today, Wired Magazine, and Fast Company, as well as on national and regional business television and radio interviews. He has been a featured speaker at numerous high-profile seminars, trade shows, and investor meetings.

Damon holds an MBA from the Yale School of Management and is a graduate of the University of Minnesota with a BES in Speech Communications and Music. He is the President of the Yale School of Management Alumni Association Board of Directors, and serves on several boards and advisory boards of private companies and local government bodies.


David Deeds - Senior Advisor

Phoenix, AZ

David Deeds was Founder, President and co-CEO of Conseco, Inc. He and his associate took Conseco from complete start-up to NYSE-listed multi-billion dollar market value company. Mr. Deeds started Conseco in 1979 and held his titles until his retirement on July 1, 1988. Mr. Deeds put up the original $10,000 that grew into a company worth over $9 billion at its high market value.

In 1990, Mr. Deeds started WAVO Corporation, an industry-leading digital media services company. Mr. Deeds took this company public on the NASDAQ stock market in 1995. He served as Chairman of WAVO Corporation from 1990 until 2001. Mr. Deeds also served as Chairman of the Board of Career and Education Networks (CEN), a private company that enabled high school students to make better-informed decisions on their future.

Mr. Deeds started Bank Cash Card Solutions (BCCS) in 2004. BCCS was a payroll-based company that offered VISA-backed ATM Cards to un-banked employees in the United States. This option benefited both the employer and the employee as a better way to safeguard their money.

Mr. Deeds has more than 30 years of executive level experience in corporate management and finance.


David Roberts - Senior Advisor

Phoenix, AZ

David is a serial entrepreneur and product designer with over 35 years of experience in creating and growing start-up companies. His particular area of expertise is the Consumer Products industry, with extensive knowledge of the kitchenware, beauty and consumer electronics industries. His most recent company Chef's Planet, an International Kitchenware manufacturing company, grew to become a multi-million dollar company in less than two years from its inception. He has personally made sales presentations and sold his products to such notable companies as Wal-Mart, Bed Bath & Beyond, Williams-Sonoma, Sur la Table, Target and Macy's. His products have been featured in magazines such as Oprah's "O", Rachel Ray, and Bon Appetit.

David has a wealth of knowledge and experience in every facet of business and can help get your company on track (or back on track) to meet your goals and expectations. From getting your product ideas from a napkin to a prototype, developing a design or utility patent, China sourcing, setting up your company from scratch, developing a sales team or helping you find a rep. group, sales training, product marketing, booth development, trade show knowledge or just getting your company profitable again in these trying times, David is someone who can help you make it happen.


Mario Rosati, Esq. - Senior Advisor

Palo Alto, CA

Mario Rosati is a partner at the Silicon Valley law firm of Wilson Sonsini Goodrich & Rosati. He has represented Cayenne Consulting's founder in previous ventures, and continues to advise him and Cayenne Consulting's clients. He specializes in Corporate Law, especially as it relates to high-technology companies.

Mr. Rosati is a director of Aehr Test Systems, Genus, Sanmina Corporation, Symyx Technologies, The Management Network Group, and Vivus, all publicly traded companies, and a number of privately-held companies.

Mr. Rosati is an adjunct Professor, Haas School of Business, University of California at Berkeley, and serves on the Board of Advisors for the Lester Center for Entrepreneurship and Innovation. He earned his law degree at attended Boalt Hall, University of California, Berkeley.


Melissa Schaller, MBA - Senior Advisor

Phoenix, AZ

With over 12 years experience in business planning, financial modeling and analysis, entrepreneurship, marketing, strategic planning, and capital formation, Melissa has the breadth and depth of experience to quickly address your business challenges. As a Senior Research Analyst at Salomon Brothers (now CitiGroup), Melissa covered the medical device industry. She actively participated in several successful capital raises for Salomon Brothers’ investment banking clients. Prospectus drafting and the fine tuning of investor presentations were some of her important tasks as a part of raising capital for clients.

Melissa also has faced the professional challenge of founding, managing, and raising private equity capital for an Internet start-up company. Virtually all of Melissa’s professional experience either in operating companies or the financial services industry has been related to med tech or health care. Her MBA is in finance and marketing from University of Southern California, and she earned her BA in liberal arts from the University of Arizona.


Hal Siegel, Ph.D. - Senior Advisor

Phoenix, AZ

Hal is the founder of Siegel Consultancy, providing strategic and tactical expertise to life science companies, helping them meet FDA requirements from pre-clinical studies through the regulatory submission process and into the post-approval marketplace. He has delivered scientific, clinical and regulatory compliance assistance as well as submission preparation and management services to life science client companies developing drugs, therapeutic biologics, combination products, traditional devices, and in vitro diagnostic products.

Hal previously provided strategic and tactical management consulting services to a start up software company making knowledge management and collaboration tools for regulated life science companies, as well as Sun Microsystem’s Global Life Science group, working with sales, marketing, business development, legal, and professional services groups.

His degrees are from Rensselaer Polytechnic Institute and SUNY Buffalo (Ph.D., Biochemical Pharmacology).


Business Plan Experts