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Established in 2001  •  $4.3+ Billion Raised  •  2,000+ Clients

Business Model Design

Investors, particularly VCs, are increasingly asking entrepreneurs to describe their business model in terms of the Business Model Canvas popularized by Alex Osterwalder’s bestselling Business Model Generation book and seminars.

The term “business model” used to mean how a firm made money. Firms needed to answer how they monetized their customer interactions; how they priced their products and services, and how they kept costs down so as to be profitable.

Osterwalder’s framework expanded the definition of business model to include the following four questions:

These four questions are mapped into the nine boxes in a Business Model Canvas.

How Cayenne Can Help Design Your Business Model

Most entrepreneurs are eager to develop new business models, but need help with the design. Many just fill in the blanks in the nine boxes, but are stumped when grilled by the investors on the inter-relationships among the boxes.

We can help design a robust and compelling business model for your firm. We can help you answer the difficult questions such as:

  • What is the relationship between your business model and your strategy?
  • How are you competing using your business model, with other firms in the same space, but with different business models?
  • Have you optimized your profit formula?

As part of our mission to help entrepreneurs tell their stories in a compelling way, we can help you design an optimal business model that will wow investors, and help you get on your path to gain customer traction.

The Business Model Design Process

This video by Cayenne’s Shyam Jha explains the business model creation process in greater detail:

Contact us now for a free consultation on how to design a compelling business model for your business.

Featured Business Model Design Consultant

Shyam Jha, MBA, Business Plan Consultant

Shyam Jha, MBA

Principal Consultant
Tucson, AZ
Shyam’s consulting practice focuses on iOS and Android mobile apps, e-commerce, Internet hardware and software, SaaS, consumer electronics, medical devices, and other high tech ventures. He is certified...
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