Contact Us Now for a Free Assessment

Price Your Product to Capture the Value You Create

May 14, 2014 by Shyam Jha

value based pricing

Are you leaving money on the table by pricing products based on costs? According to Wharton marketing professors Jagmohan Raju and John Zhang, most companies either price their products and services based on their costs, or their competitors. They fail to capture the value they create for their customers. When asked how they set their prices, many executives throw their hands up the air and say, we don’t set the prices, markets do. They are wrong. Markets don’t set prices; marketers do. In their book titled Smart Pricing, Raju and [Read More]

Back to top

Licensing May be the Best Business Model for You

March 20, 2014 by Jimmy Lewin and Akira Hirai

Intellectual Property Licensing Business Model

Let’s face it, not every inventor, scientist, or engineer is cut out to be a great businessperson. If that sounds like you, then you may be better off employing a licensing model rather than a traditional business model for commercializing your intellectual property. Licensing puts the burden of commercializing your IP on somebody else’s shoulders. You will recall that earlier this week, in The Operating Model Just Might be Best for You, we explained the advantages of the traditional (often referred to as ‘operating’) model and promised to follow up [Read More]

Back to top

The Operating Model Just Might be Best for You

March 18, 2014 by Jimmy Lewin and Akira Hirai

The Operating Business Model

In our last post, Your IP Gives You Two Business Model Choices, we touched upon the differences between a traditional operating business model and a licensing business model. In that post, we said that in the traditional model, the owner of the intellectual property commercializes a product that is created out of their Intellectual Property. Alternatively, a licensing model is used when the owner of the IP licenses the innovation to another party in return for royalties. The other party then owns the rights to commercialize the IP by manufacturing [Read More]

Back to top

Your IP Gives You Two Business Model Choices

March 14, 2014 by Jimmy Lewin and Akira Hirai

Two Business Model Choices for Intellectual Property

You may recall a popular piece from September 2012, Licensing Your Intellectual Property for Fun and Profit. The point of the article was to describe the potentially lucrative, yet often overlooked business model of licensing technology to an independent company rather than building a company around the technology yourself. This post is the first of three that will cover the licensing vs. operating decision in greater depth. Here in part one we will give an overview of the two business models that owners of IP have to commercialize their technologies. [Read More]

Back to top

The Founder’s Dictionary 2014: Updated Startup Trends and Terminology

March 10, 2014 by Akira Hirai

Startup Terms

If you have spent any time reading sites like TechCrunch, Hacker News, or just about any startup blog or small business website, you’ve probably noticed that the tech startup field has more jargon and industry-specific terminology than most. At times it seems like its own separate language, and it can be tough for even an experienced entrepreneur to keep up. On top of all this, the startup landscape is shifting all the time, with new business models and funding opportunities emerging regularly. Sure, there is Urban Dictionary for slang, and [Read More]

Back to top

The Fallacy of First Mover Advantage

February 18, 2014 by Shyam Jha

The Fallacy of First Mover Advantage

“No one remembers the second man on the moon,” goes the marketing adage. “Or second to market.” Fans of Buzz Aldrin may disagree, but the fact remains that Neil Armstrong is the name that first comes to mind when thinking about the conquest of the moon. Being first to market is a much-hyped strategic advantage. Indeed, there are several cases of first mover advantage holders who created a new market space with a new product or service, and continued to dominate that segment. Think Ford in automobiles, Gillette in shaving, [Read More]

Back to top

The Business Plan as Guiding Light, Messenger, and Living Document

February 4, 2014 by Joan Morgen

The business plan as guiding light and messenger

You’ve developed a product, and have determined that there is a real market for it. That’s an important first step. Now, how are you going to move your product from the drawing board to the consumer? Like embarking on any other major change in life, you need a plan. Whether you’re a start-up or an established organization going through transition or transformation, the importance of a solid business plan cannot be overstated. The process of creating a business starts by formulating a five year business plan. Determining who you should [Read More]

Back to top

Surprise! It Helps to Know What You Are Doing

January 30, 2014 by Jimmy Lewin and Akira Hirai

Entrepreneurs need to know what they are doing

Clients come to us frequently and tell us that they have a really good idea and they need a business plan so that they can get the idea funded and launch a successful enterprise. The idea is {state idea here}. In response, our first two questions are usually: Do you have knowledge of this industry? What is your background? As any experienced business person will tell you, a number of good things have to happen for an entrepreneur to fund, launch, and operate a successful business. The number of moving [Read More]

Back to top

Hiring Independent Contractors: Know the Pitfalls

January 27, 2014 by Akira Hirai

Hiring Independent Contractors Know the Pitfalls

Independent contractors and freelancers, or independent specialists, represent a rapidly expanding category of entrepreneurship. Contractors have specialized skills in a given field and work independently, selling their expertise by the hour rather than working as a traditional corporate employee. Traditional employees come with overhead: healthcare benefits, employment taxes, HR compliance, training, paid time off, and often much more. There’s nothing wrong with any of this as long as your employees are necessary for delivering your firm’s core competency. In other areas, however, it may make more sense to outsource specialized, [Read More]

Back to top

Eight Traits of True Founders

January 11, 2014 by Marty Zwilling

Eight Traits of True Founders

Business success begins in the mind of the startup founder and his team. A winning startup is a team of entrepreneurs who build and run the business as an extension of who they are, rather than some extrapolation of the Google or Facebook model. It’s not so easy to fake the important attributes when the going gets rough. So before you risk it all by jumping into a startup, do a reality check on your own mind to see if you possess a majority of the following attributes, summarized from [Read More]

Back to top