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Category: Social Media

Guy Kawasaki’s Social Media Mantra

September 11, 2013 by Akira Hirai

Guy Kawasaki Startup Guru

In a new article on the HubSpot Blog, marketing and tech guru Guy Kawasaki breaks down his personal approach to social media across all the most popular platforms. Interestingly, Guy’s strategy focuses on Google+, rather than Facebook or LinkedIn. Wait a minute… Google+ instead of Facebook? As an evangelist for new technology, Guy sees Google+ as the Macintosh of today; it has a simple interface and deep features, but it is not as widely used. The main advantage of Google+ is its ability to become a platform for both private [Read More]

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8 Tips for Using Twitter to Promote Your Small Business

October 29, 2012 by Akira Hirai

social media marketing with twitter

It seems like everyone is using Twitter to market themselves these days, from celebrities to corporations. But how do you know if Twitter is right for marketing your small business – and how do you make it work for you? First you need to understand what Twitter can do for you. Most people know that a “tweet” is a very brief message that can’t exceed 140 characters. For this reason, they consider it a limited and often pointless form of communication. How can such a short message hold value? But [Read More]

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Keeping Up With Today’s Networked Customer

May 1, 2012 by Marty Zwilling

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away. For example, while [Read More]

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Every Startup Needs the Right Social Media Presence

February 21, 2012 by Marty Zwilling

The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. But simply jumping in is not enough. Before you start spending money and time being a user, you need to understand how it can help you and your business. Using it randomly or incorrectly is a waste of your precious time. Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their book, “The Social Media Survival Guide,” on “everything you [Read More]

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The Challenges of Celebrity Endorsements

January 30, 2012 by Marty Zwilling

Will Work for Shoes: The Business Behind Red Carpet Product Placement

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such as Charlie Sheen using Twitter to promote, as well as some failures, including using celebrities to promote the books they are reading. Startups using celebrities is such a hot topic these days that Gary Vaynerchuck, noted author and entrepreneur, has coined a new term “star-ups” for the phenomenon. New books are popping up on the subject of how [Read More]

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Great Content is the Key to Inbound Marketing

November 23, 2011 by Marty Zwilling

Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing

Traditional marketing, where you pay to get your message out in front of the masses, is horribly inefficient. The new conventional wisdom is that the most efficient way to attract customers is through Inbound Marketing, where great content is the foundation that leads to being discovered by potential customers. A basic website isn’t sufficient to get visibility above the 50 million other new websites created every year – your content has to be great. I recently reviewed a new book on content marketing, Accelerate! by an expert and friend in [Read More]

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Proactively Protecting Your Brand’s Image Online

October 17, 2011 by Marty Zwilling

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier

These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s time for every business and business person to proactively create a positive presence, before someone else puts you in a defensive mode that is hard to win. The first step in the process is to claim your online identity. This is simple in concept, but requires real effort and can be time consuming, and even [Read More]

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Blogs That Will Boost Your Startup

October 14, 2011 by Marty Zwilling

Blogs That Will Boost Your Startup

With as many as 100 million active blogs in English alone on the Internet, how can you find and read the ones you need to be a leader in your business domain? I’m a speed reader, but that’s a challenge for even the best of us. Yet we know keeping up with the latest trends and techniques can make all the difference in ensuring that your business stands the test of time. I’ll summarize below some of the strategies and tools I use to tackle this challenge. But I’m sure [Read More]

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Social Media Is Real – Don’t Be Left Behind!

October 5, 2011 by Marty Zwilling

Social Media Is Real – Don’t Be Left Behind!

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study, which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem? It seems to me that there is abundant proof in the marketplace [Read More]

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Social Media Marketing Requires a Meaningful Investment

September 10, 2011 by Marty Zwilling

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or [Read More]

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